The official site for "the world record bra" - to help promote the breast cancer awareness campaign.
Breast Cancer Campaign, everyone can BE PART OF THE CURE. We are a unique community of scientists, supporters and people touched by breast cancer.
Together we make Pink Science happen - our pioneering approach to breast cancer research trusts scientific experts to identify the research work with the greatest potential to save and improve lives and, ultimately, find a cure for breast cancer.
The focal point for this year campaign was the revealing of the World Record Bra, which was presented on live TV at 11.30 GMT.